About Us

Sim Natura Ltd. is a family-owned and family-run enterprise specialized in the import and distribution of premium-quality healthy, organic, and gluten-free products sourced from carefully selected local and international producers for the Serbian market. Established in 2013 in Belgrade, the firm operates with a strong focus on regulatory compliance, supply chain stability, and long-term commercial partnerships.

We collaborate with some of the leading retail chains in Serbia, including DM, Delhaize, Idea (Mercator), Phoenix Pharma, and Wolt Market,  as well as specialized individual healthy food shops.